New Trends in Mountain Tourism for the Summer Season Εκτύπωση

9 - 10 April 2014
Andorra la Vella, Andorra

Background and objectives:

  • UNWTO has been addressing the important issue of snow and mountain tourism since 1998 through the organization of the World Congress on Snow and Mountain Tourism every two years, celebrated in the Principality of Andorra and with increasing success in terms of content and level of participation.
  • Over the last 15 years, important knowledge has been built in this field together with professional networks and a strategic approach to look into the current and future trends shaping “mountain tourism”.
  • Since the mid 1980’s, there has been a significant change in many mountain regions regarding the seasonal distribution of tourism activities, with winter and snow tourism growing at a relatively slow pace and summer tourism stagnating or in decline.
  • Indeed, mountains have unique tourism resources which, if used and deployed in a sustainable manner, can attract visitors to enjoy the natural environment and the healthy climate not only for skiing but also for other activities which can support and promote the preservation of natural resources.
  • Recently, due to changes in the behaviour patterns of the consumer and the need for innovative and diversified products, mountain areas have been offering a wide variety of opportunities for nature-based recreation and active tourism all through the year.
  • The increasing demand for outdoor activities and the trend for Alpine wellness may also contribute to the rejuvenation of the supply and hence attract more visitors to mountain destinations.
  • The 8th World Congress on Snow and Mountain Tourism, once again, aims at creating a platform among the various stakeholders for dialogue and shared vision on how to develop a strategic approach and take action to enhance the potential of the mountain destinations for summer tourism.